With several establishments, gaming centers, shopping malls, and casinos there are several advantages of placing outdoor billboard advertisements in Las Vegas.
Billboards can attract a natural prospect base based on the location it is placed. Choose a prime location where you know that people will walk or drive by your billboard every day. If people are interested, they will naturally contact you or visit you directly. Make sure that you include contact information. Billboards are perfect when we want to communicate the visual representation of the products. People remember visuals more than text. If you have an attractive visual, people will surely make note of it.
Billboards can create a quick rise in the sales of products. Impulsive buyers are easily attracted to billboards. The effect of value and gratification on your product is instant. You will have a set of loyal and satisfied customers. It is a good idea to have the directions to your store on the billboard. It will help customers to stop by your store if they decide to visit. If they have gone through the billboard till the directions, then they are already interested. People who check out billboards are those who are interested in shopping, have the purchasing power, or are interested in getting to know new things. They will make a mental note and try to contact you.
Billboards may not be always useful in creating sales for your products. Some of the disadvantages of using billboards are:
With billboards, it is difficult to target specific people or demographic. You can only target a specific locality where there will be people who are least interested in your product. People look at billboards as they walk or drive. Chances are low that anybody would stop by to read the entire billboard. So, the exposure time per individual would be just a few seconds for a billboard. Billboards may incur a higher cost per exposure when compared to other mediums of advertising. It is tough to convey a whole lot of information through billboards. If it is already an established brand, then the visuals will be enough to convey the message. Otherwise, it will be tough to get the message across through billboards.
Billboards are in a fixed location. You and your business have to stay put in the same locality. There is no way billboards can move along with you. You will have to stop the current ones and erect new billboards in your new locality. This may often lead to additional costs and loss of contract. Visually challenged can not view your billboard. Also, rain and storm can obstruct visibility and people may not notice. Vandalism can mar your billboard creating a negative image. All these factors should be considered before billboard advertising as advertising costs may not lead to increased revenues.