Outdoor advertising comes with its own set of rules, regulations, dos and don’ts just like any other form of advertising. While every country has its own set of guidelines, there are some common aspects that are followed worldwide.
This article aims to give you a good understanding of the current outdoor rules and regulations that are in practice.
Ad agencies and companies have a lot of preliminary work to do before they can get their plan off the ground:
All commercial advertising needs the permission of the concerned governing body and all approvals must be secured prior to commencing with the work. So what does that entail?
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There are 3 standard rules that apply for all outdoor advertisements. It will be wise for advertisers to have a good grasp of what they are:
The areas that come under this rule are categorized for their natural wonders, historical sites, archeological importance and cultural and architectural features.
In a bid to preserve the visual amenity of the area, rules are stringent and advertising is sometimes prohibited in the areas that come under this category.
Deemed Consent refers to the kind of ads that do not require prior permission from local authorities. If the local authority feels that the ad is posing a safety hazard or is blocking the view of the said area, they can have the deemed content removed.
When the local governing body is opposed to the display of a particular ad or the use of a particular site for outdoor advertising, it can issue a “discontinuance notice”.
However, the notice requires the approval of higher authorities and can also be appealed.
Here are some of the other important regulations that must be considered with OOH:
The rules for outdoor advertising differ with every country, state, region and locality. It is imperative that anyone who wants to kick off an outdoor advertising plan have a thorough knowledge of the local rules and regulations.
Most local authorities have all the information on their respective website, but in case you are doubtful, always pay a visit to the local administrative office to get first-hand information.
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