Pique the interest Thousands of people view billboard advertising almost every day. As a brand promoter, you would not want your audience to just view and forget your brand. Hence, develop an attractive billboard that can pique interest in viewers and encourage them to find more about you. Stand in the audience’s shoes. Before thinking about the audience‘s perspective, understand your product and service. Think about the ways in which the audience might get interested in your product. These critical thinking methods can help you to make crucial decisions regarding the design as well as the placement of your ads. Short and precise texts Outdoor billboards or mobile billboards are something that quickly passes by the audience’s sight. People are too busy to wait and read the whole text on a billboard while on the road. Hence, make sure that the billboard advertising contains short and catchy phrases that capture the audience glance at once. Size matters The billboards are best viewed from a distance of 500 feet or more. The designers often find it difficult to contemplate the text size while designing it. The outdoor billboards typically have text size of about a foot tall and have adequate spacing between the words.

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Appropriate designs Billboard advertising has a significant market, and an increasing number of brands are preferring billboard advertising as their crucial marketing strategy. Growing competitions often forces the designers to make their designs stand out. The designers are expected to develop models that do not distract the drivers or promote derogatory messages. Image resolution Imagine a blurry image on a large board in busy Las Vegas street. Not only is that unappealing, but the viewer’s impression of the brand can also go down in a moment. The minimum size of 300 pixels per inch is the recommended size of billboard advertising. Similarly, extra effort must be given to the colours used in the billboards. Contrasting colours provide better clarity. Do not forget the contact. Last but not least, do not forget to add your business contact number and website to space, as branding is essential on the billboard. 

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