The Ubiquitous Digital Billboard

The digital billboard needs no introduction.  Billboards were first used to make the general public aware of new laws or to make important public announcements. Since then, the ordinary billboard has evolved to be used for advertising and marketing purposes.  Undergoing major technological transformations, it is now better known as the digital billboard advertising.  But how much do we know about the science behind the billboard that gives it the additional tag “digital”?  That is exactly what we aim to elaborate in this article. The mechanism behind digital displays Digital LED displays can be classified into two categories based on their control mechanism:

1. Synchronous system display
2. Asynchronous system display

Synchronous system display: Features A synchronous system display thrives on a faultless, well-functioning computer system. 

• There are three main components in this mechanism: sending card, receiving card and software.
• The sending card is connected to the PC.
• The receiving card is connected to the LED screen. 
• The content is sent via the sending card and the receiving card displays the input on the screen. 

Asynchronous system display: Features

• This mechanism does not require a PC to work on.
• The sending card contains all the memory functions by default. 
• Content that is edited on a computer is transferred to the sending card via data transmission using simple Wi-Fi or a USB thumb-drive.
• Data that is transferred to the sending card is automatically sent to the receiving card.
• The content will be displayed automatically on the screen without any technical glitches.

What Do We Know About CMS?

CMS or Content Management System is not something new. To put it in layman’s terms, CMS is a software application that can be used to create, modify and display digital content. But what does it have to do with digital billboards? Well, CMS is the very basic infrastructure that makes the digital billboard what it is. The CMS can be installed in the digital billboard during the manufacturing process. Or it can also be set up later.  Acting as the lifeline of the entire billboard, the CMS is what controls the timing and delivery of content on the billboard via a network connection.

How do advertisers benefit from CMS?

For advertisers, it is imperative to use all their means to gain maximum visibility. To make optimum use of the highways and public spaces, multiple digital billboards are set up to run the marketing campaign.   A small computer is attached to the digital billboards. What CMS does is this:

Digital Billboard Advertising: Behind The Scenes 

Digital billboards are destination devices that need not be necessarily owned by the business or company that advertises on it. Most digital billboards are owned by advertising companies that sublets the board on a rental basis to one or more businesses simultaneously.  There’s a whole lot that goes on behind digital billboard advertising:

• New advertisements can be remotely updated on the digital billboard and then slotted into particular loops. 
• The system automatically records the number of times an advertisement is aired. 
• Advertisements can be pre scheduled to be aired at a particular time.
• A digital billboard can be shared by only 8 businesses and the display time can last for only 6-10 seconds.
• The pricing of the advertisement depends largely on the time slot. The aggregate footfall and traffic data help to assess which time slots are the best. 

Important Guidelines To Remember With Digital Billboards

Permits and licenses An operating license is mandatory for the installation of a digital billboard. In the USA, states like  Hawaii and Alaska have banned billboards. Advertising companies also have to be aware of other restrictions like: 

• Height
• Size
• Proximity of the board to the highway.
• Frequency of the changing messages.
• Animated content is prohibited from being displayed on digital billboards.
• All states have their own specific rules related to digital billboard permits and licenses. 

MaxiMediaLV offers the best solutions for your marketing campaigns in billboard advertising, Las Vegas. The most captivating customization ideas and options  with digital mobile billboards are available only at MaxiMediaLV. Do you want the spotlight to shine eternally on your brand name? Waste no time! Call us now at (702) 677-9999.