The digital billboard needs no introduction. Billboards were first used to make the general public aware of new laws or to make important public announcements. Since then, the ordinary billboard has evolved to be used for advertising and marketing purposes. Undergoing major technological transformations, it is now better known as the digital billboard advertising. But how much do we know about the science behind the billboard that gives it the additional tag “digital”? That is exactly what we aim to elaborate in this article. The mechanism behind digital displays Digital LED displays can be classified into two categories based on their control mechanism:
Synchronous system display: Features A synchronous system display thrives on a faultless, well-functioning computer system.
Asynchronous system display: Features
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What Do We Know About CMS?
CMS or Content Management System is not something new. To put it in layman’s terms, CMS is a software application that can be used to create, modify and display digital content. But what does it have to do with digital billboards? Well, CMS is the very basic infrastructure that makes the digital billboard what it is. The CMS can be installed in the digital billboard during the manufacturing process. Or it can also be set up later. Acting as the lifeline of the entire billboard, the CMS is what controls the timing and delivery of content on the billboard via a network connection.Also Read: Benefits of LED Billboard Trucks For Sales And Marketing
How do advertisers benefit from CMS?
For advertisers, it is imperative to use all their means to gain maximum visibility. To make optimum use of the highways and public spaces, multiple digital billboards are set up to run the marketing campaign. A small computer is attached to the digital billboards. What CMS does is this:
Digital billboards are destination devices that need not be necessarily owned by the business or company that advertises on it. Most digital billboards are owned by advertising companies that sublets the board on a rental basis to one or more businesses simultaneously. There’s a whole lot that goes on behind digital billboard advertising:
Permits and licenses An operating license is mandatory for the installation of a digital billboard. In the USA, states like Hawaii and Alaska have banned billboards. Advertising companies also have to be aware of other restrictions like:
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