Mobile billboards come with a lot of benefits. Apart from the fact that mobile billboards are cost effective, they can also garner more interest and likes of the consumer. There is no way anybody can miss a massive truck with a big billboard. The text should be huge and legible. There must be details about your contact and social media platforms of the product. One must also have an effective call to action so people will have an urge tocheckout immediately. Mobile billboards are clutter free and they don’t have to compete for attention. It is extremely visible for the target audience and if the placement is right it is sure to attract a lot of consumers. Cost per impression or CPM is an important measurement to gauge the effectiveness of an advertisement. Mobile billboard advertising yields the cheapest CPMs making it the most effective form of advertising. The expenditure on leasing the truck, bus and creating the ad is a one time cost and you can reach thousands or millions of prime consumers who will be interested. Strong brand awareness and to be on top of the mind of the consumers is the main goal of mobile advertising and it is easily achieved. Prime locations in different parts of a city or state can be targeted to garner maximum attention. Choose peak times, rush hours or long weekends as you will have more number of target audience on the road. Re-installation or changing a message is easier and cheaper with mobile billboards.
The size of the billboard does matter but do not have too much stuff on it. There is no way you can make the target audience read long, drawn out messages placed on the sides of a moving vehicle. The shorter and bigger the better. Not just that, you need to have an appealing image that blends with the service or product you are offering. The text and image should be visible from a distant and legible to read. The points should be straightforward. The message should clearly represent the brand or product. An eye popping mobile billboard will attract a lot of attention. Colours that depict your brand image should be used cleverly with the text and image. One main thing you need to be careful of is that you should rightfully target your customers else it can be a wasteful effort. Geo-target potential consumers with mobile billboard advertising and you will realise the effect sooner than you expected.