Why Do Businesses Love Mobile Billboards?

Mobile billboard advertising is ruling the roost as the most effective form of advertising. Clearly, it has a massive advantage over other OOH advertising mediums. It is no wonder that mobile billboards are wanted by both big and small enterprises alike.

Given below are some reasons why mobile billboards are a big favorite of businesses:

• Cost per impressions

Outdoor advertising is all about impressions. It is a vital parameter that measures the efficacy of the advertising. Mobile advertising gives a win-win situation for both the advertiser and the target customer. Mobile billboards yield the cheapest cost per impressions or CPM.

• Brand awareness

When your brand name is driven around in a giant truck into every nook and cranny in town, it becomes hard for people to ignore. Repeat the same for a specific number of days and the audience becomes familiar with the name, logo and the company and what business it is. When they relate to the message, they become potential customers.

Flexibility

Mobile billboard campaigns can be altered to voice new products, offers, discounts and services. What’s best is that it is affordable and offers more bang for your buck.

On the move

Unlike static billboards, mobile billboards cover every stretch of the city and its suburbs. Hence, it is likely that more people get to see the ad. Driven through the city during rush hours, mobile billboards do not fail to create an impact. Take advantage of long weekends and holidays to target specific times to cater to specific audiences.